3/21/12

This week I felt the importance rested on the three main functions of the marketing channels, which are:
o Specialization and Division of Labor
o Overcoming Discrepancies
o Contact Efficiency

3/14/12

Spring Break - No Class

3/7/12

I thought it was interesting this week that we talked about the definition of a new product. It is not necessarily a newly created product, but can be any of the following:

• New-to-the-world products
• New product lines
• Additions to existing product
• Improvements or revisions of existing products
• Repositioned products
• Lower-priced products